B2B Demand Generation & Content Manager (Maternity Cover)
Cheltenham
Hybrid Working
Fixed-Term Contract
Are you a commercially minded B2B marketer who thrives on building demand generation campaigns that drive measurable pipeline growth?
Juice Recruitment is delighted to be supporting an innovative and rapidly growing technology business in their search for a B2B Demand Generation & Content Manager to join the team on a maternity cover contract. This is an exciting opportunity to play a key role within a high-growth SaaS environment, helping to scale marketing performance, optimise lead generation activity, and create compelling content that resonates with senior decision-makers.
The Role
Working closely with senior stakeholders across Marketing, Product, and Sales, you will take ownership of demand generation initiatives, campaign execution, marketing operations, and content strategy. This is a hands-on position for someone who enjoys turning ideas into action and using data, technology, and creativity to drive commercial results.
Key responsibilities will include:
- Planning and executing multi-channel demand generation campaigns.
- Building and optimising outbound email and nurture campaigns.
- Managing marketing automation, CRM workflows, lead scoring, and reporting through HubSpot.
- Creating and refining high-performing content, landing pages, email campaigns, and website copy.
- Supporting event marketing initiatives and targeted account engagement activity.
- Using analytics and conversion data to enhance campaign performance and user journeys.
- Leveraging AI tools to increase content and campaign efficiency whilst maintaining quality and brand integrity.
About You
We are keen to speak with marketing professionals who have experience within a B2B SaaS, technology, or fast-paced commercial environment and can demonstrate success in delivering demand generation and lead generation campaigns.
You will ideally possess:
- Proven experience in B2B demand generation and campaign management.
- Strong hands-on experience with HubSpot and marketing automation.
- Excellent copywriting and content editing skills.
- A data-driven approach with confidence interpreting campaign and CRM performance metrics.
- Experience using AI-powered marketing tools to improve productivity and campaign effectiveness.
- A solid understanding of SEO, content strategy, and digital marketing best practice.
Experience marketing to technical audiences, working within cybersecurity, technology, software, GovTech, or regulated sectors would be highly advantageous.
What's on Offer?
This is a fantastic opportunity to join an ambitious organisation during an exciting period of growth. You'll have the chance to make a genuine impact, work alongside passionate specialists, and contribute directly to marketing success and commercial growth.
Interested? We'd love to hear from you.
INDS